Will We See J. Jonah Jameson in ASM3?!

So IGN was at a Google hang out press event with TASM director Marc Webb. During the session some one asked if we would be seeing the Daily Bugel's fearless leader J. Jonah Jameson in the upcoming Spidey films. Webb answered the fan by saying JJ is one of his favorite characters in the Spidey universe and that we should expect to see him in the future. That is obviously extremely great news because he is such a key character in our Web friend's world. My only question is this though. Why haven't we seen him sooner? I get the fact that in a new movie franchise like Spider-Man you have a ton of characters to introduce all at once. Yeah that's cool with me, but wouldn't J.J have been one of those characters? My opinion yes he would have but, thats why I am blogger not a Hollywood movie director. Either way very happy about this and very excited to see J.J in Webb's third installment.

Source: IGN